Jane and I have just returned from Prowein in Dusseldorf. The first impression is that the size of the event is overwhelming, with 162,000 visitors form 142 countries displaying in 12 halls each the size of several football fields.
With most winemaking countries represented, it gives the visitor from a boutique Australian winery a reality check on how competitive the international wine industry is. On the very positive side however, the theme of this particular wine fair is by far the most business oriented with buyers and sellers seriously interested in buying and selling. We attended this year because in 2018 our attendance resulted in good markets in Belgium, Netherlands and Canada. This year we had the opportunity to re-connect with our importers and establish valuable new business. Last year we joined the Wine Australia stand. This year we were with a smaller more focused group. See photo.
This visit was part of Thompson Estate’s energetic push into the export market. We are pleased that our wines are now available in England, Scotland, Netherlands, Belgium, Finland, Canada, Singapore, China, and Hong Kong.
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Our Australian Friends from Prowein 2019. Mark Boardman, (Cape Barren Wines), Brad Rey, (Zontes Footstep), Hamish McGowan, (Angus the Bull), Barry Wyld, (Chateau Yaldara), Birthe Jensen (Distinguished Wines), Chris Insanally, (Savitas Wines), Peter and Jane Thompson, Brenton Quirini, (Empire Liquor) Ali and Matt Paulett (Paulett Wines). |
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